WordPress to Buffer Pro
Automatically send content to your Buffer account for scheduled publishing to Facebook, X, Instagram, Threads, LinkedIn, Pinterest, Mastodon, Bluesky and Google Business.
Post Direct to Instagram
If you have an Instagram Business Profile, WordPress to Buffer Pro can schedule posts to be published straight to your Instagram. There’s no need to act on a posting ‘reminder’, and you don’t need a paid Buffer plan.
Don’t have an Instagram Business Profile? It’s free to switch your personal profile.
WordPress to Buffer Pro supports posting Instagram Posts and Stories.
Full Support for Pages, Posts and Custom Post Types
As well as Posts and Pages, WordPress to Buffer Pro works with all public Custom Post Types, including WooCommerce Products or any Theme / Plugin defined Custom Post Types.
For each Page, Post, Custom Post Type and Social Media account combination, separate options are available to enable or disable content sharing when:
- Manually reposting an existing Post (Bulk Publish)
- Publishing a new Post (Publish)
- Updating an existing published Post (Update)
- Automatically reposting an existing Post (Repost)
Multiple, Customisable Status Messages per Post
PFor each Post Type and Social Media account combination, you can specify any number of unique statuses – each with their own text and options.
Status updates are dynamically built using template tags. These include the Post’s title, excerpt, content, date, URL, any custom field data (including Advanced Custom Fields, Events Manager, The Events Calendar, Yoast SEO and more), any Post taxonomy terms and the Post’s author.
Shortcodes are also supported in the status text.
For example, you can share your content three times to Facebook, once to Twitter and twice to Instagram over the period of two days – each with their own, unique status messages.
Separate Options per Social Network
Unique status messages can be defined on a per-Post and social media account basis, allowing for any possible configuration to meet your social media publishing needs.
For example, you could define three short status updates for your Twitter profile, to be posted every week after a Post is published, alongside two Facebook status updates which contain more content.
Powerful Scheduling
Each social media status update can independently be set to:
- Add to End of Buffer Queue
- Add to Start of Buffer Queue
- Publish immediately,
- Publish at a defined time period after the Post’s publish date.
- Publish at a defined time period after a Post’s custom field / meta value (such as an ACF date field).
- The Events Calendar Plugin and Events Manager: schedule social media status updates based on your Event’s Start or End date, as well as display Event-specific details in your status updates.
Conditional Publishing
Status updates can be set to conditionally be sent to Buffer based on a Post’s:
- Author(s),
- Published Date Range,
- Taxonomy Terms (Categories, Tags and Custom Taxonomies),
- Custom Field Values.
For Custom Field values, comparison operators include Equals, Does not Equal, Great Than or Equal to, Less Than, Less Than or Equal to, Like (partial match) and Not Like (partial match).
This is useful when you want to conditionally send updates (or send different updates) for a Post:
- To specific social media profiles belonging to a specific WordPress Author (User),
- Depending on the Post’s Categories,
- If the Post’s published date falls between a given day and month range (useful for seasonal posts),
- To different Pinterest boards depending on the Post Category,
- Depending on whether a Custom Field Key’s value matches a given value
- Depending on whether a Custom Field’s Key contains a given value
Automatically Repost Old Posts
WordPress to Buffer Pro is the ideal solution if you want to revive old Posts, Pages or Custom Post Types that you’re unlikely to manually edit or update, which perhaps contain evergreen and always relevant content that would be useful to your social media followers.
For each Post Type, you can choose the maximum number of Posts per day to re-share, how often to re-share the same Post and how old the Post should be for it to be reposted to Buffer. For example, you can set Posts to be re-shared to social media every 5 days, 3 weeks, annually etc, relative to the Post’s published date.
Just like the settings available when publishing and updating Posts, Pages and Custom Post Types, one or more status updates can be added for each Post Type and Social Media account, as well as powerful scheduling and conditional publishing.
Manually Bulk Publish Old Posts
If you prefer more control over reviving old Posts that you’re unlikely to manually edit or update, the Bulk Publish functionality is perfect for evergreen WordPress content that you want to send occasionally or one time to your social media profiles.
The simple bulk publishing interface allows you to query for Posts, Pages or Custom Post Types published in a specified time period, before choosing which Posts, Pages or Custom Post Types to schedule for sharing on your chosen social media accounts.
You can also choose Posts, Pages and Custom Post Types using the Bulk Actions in WordPress, and send them straight to your Buffer queue.
Per-Post Settings
Per-Post Settings offer greater control for the times where you need to define specific social media status updates for an individual Post, Page or Custom Post Type.
The same settings interface and options above are available in the WordPress Editor, allowing you to define one or more status updates – specific to a Post – for the publish, update and repost actions, for each social media account connected to Buffer.
Full Image Control
For each Post Type and Social Media account combination, you can choose to either have your SEO or Open Graph Plugin define the image to include with your social media updates, or let WordPress to Buffer Pro use your Post’s Featured Image (either linked, or not linked, to your Post).
WordPress to Buffer Pro also provides its own Featured Image option, should your Custom Post Type not have Featured Image support, and/or you need to use a different image for your social network posts vs. your Post’s Featured Image.
Alternatively, there’s an option on each status message to automatically generate an image from some text, with global configuration options including font type, size, foreground and background colors and per-profile background images.
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